At the beginning of your contact with potential customers, you do not try to persuade them to purchase. Each brand should be aware, that during the first contact with your company’s website, people want to get to know what you do and who you are. Why? What strategies should you use to speed up the conversion? How long can this process be? How to win your customers? You will find answers to these and more questions in the article below. Learn about a few simple and working tips that will help you increase your sales.
The biggest mistake in creating advertising campaigns is targeting a fast return on investment. This attitude only works for campaigns aimed at your current customers or people who already know your brand, your product, and your services. However, building successful campaigns shouldn’t be based only on your existing customers. It’s critical to mreach more and more potential users so that in a given time in the future, they might be ready to purchase your products. And guess what – if a given person doesn’t know your brand and your story, the same person will not trust you enough to buy from you. You can trick these people using different strategies, but you must stay away from the messages like “Buy now!”.
Build your brand awareness
Building your brand awareness should be based on experience and memories connected with your brand. At this point, people want to feel the connection with your brand, company and values, not with your products. Your customer should understand why this brand represents its values. Building brand awareness is a long-term process, and you should amplify it using advertising campaigns. But as stated previously, at this point, you should avoid selling your products. Now is the time when the customers are getting to know your brand, and you build a relationship with them. They should make some connections built on trust. If you use this first point of contact as a moment to persuade customers to purchase, you will most probably fail. On the other hand, when you build relationships at this point, you will gain a long-lasting partner. Sometimes it is a much better idea to target your ads to the right audience, showing your content in the right place and at the right time, than hiring any kind of influencers. You should also keep in mind that there are a lot of sellers who want to gain the same customers as you. The best way to attract them to your brand is to show them who you are.
Convince your customers to like your brand
These days, you can buy almost everything online. It’s hard to find a niche, which is why you should put a lot of effort into finding your own characteristics. Seems simple, right? Nothing could be further from the truth. It is one of the most common mistakes made by marketers. We like to think that our product is unique among our competitors, we have the best price, and we are super cool. We sometimes forget that it’s not about us, but our customers and how they see our brand. To win your target audience, you should present your brand in a
friendly way. Your customers shouldn’t only have a positive attitude towards your products but also your customer service, the design of your website, and the content of your ads. And remember, it’s very likely that when you win a customer, you also win their friends and relatives. Make your brand stand out among your competition, not only your products. Let your customers identify with the values, way of thinking, problems, and they will identify with your products as well. You should also not forget that the way you run your company
also influences the way the customers see your brand. Companies that focused on building brand awareness were the most successful ones. Take Mercedes – what is your first thought? Do you agree that the first association is prestige, comfort and elegance?
You decide how your brand will be perceived, and you should never forget that the more you invest in building brand awareness, the more likely you are to increase your sales in the long term.
Tip 1. Marketing content
Keep in mind that simplicity in creating advertising campaigns is the key. During the first contact, your potential customers should understand your communication immediately. Sometimes it can be too complicated, and your potential customer will not want to get to know your brand. The content needs to be intriguing but, at the same time, simple. Such content can encourage users to visit your website and identify with it.
Tip 2. Make your customers be your PR
One of the most successful ways of acquiring new customers is making your current clients spread their positive experiences regarding your brand and product. It may seem tricky at first, but, in some branches, it can be much easier than it appears. You have certainly seen a
lot of positive reviews of products that disappointed you. It was the effect of efficient brand building. If you know that your products meet your customers needs, build a community around your brand and keep it involved. A good example can be e.g. Facebook group. You must remember that, in the beginning, you should be the most involved person. Sign up to other companies groups and see what are their strategies. Proper communication is the key. Ask questions. If customers write a private message, it’s good to ask them to leave a
review on your website. Remember that we all love to share our feedback.
Tip 3. Stay up to date
As you probably already know, there are a lot of factors that affect the purchase decisions of customers. People do not buy your products? Maybe your price is too high to persuade your target group? We often feel that way, but we totally forget about it right after the product is
delivered. A common problem is how the customer perceives our product during the search phase. Therefore, make sure you create a comprehensive and adequate product description, including some interesting information that competitors do not have. Prepare
high-quality pictures and show your products in their natural environment. You can also carefully ask your customers some questions regarding their purchase e.g. – “why did you choose my product?”. You can also ask for feedback from people who left your website with a question about preferable changes.
Tip 4. Build relations with your potential customers
If you have already generated high traffic on your website, remember to target more involved ads at people who have already interacted with your brand. You can provide them with more info about your products, present limited editions, or even give them a coupon
code. Offering a sales coupon for their first purchase is a good and efficient strategy (read more about it HERE). If you are sure that this customer will return to you after the first purchase, give them a slightly larger discount for the first purchase. This strategy will pay off in the future. Do not go too far, though. Customers will not be likely to buy your products at regular prices if they know that you offer a huge discount.
Tip 5. Collect data
How often have you created an account on a website just to receive an additional bonus? A very good way to collect customer data is the preparation of additional offers for people who set up an account in your store. Only a small percentage of users is likely to open their accounts, so it can be a good idea to start with encouraging signing up to the newsletter list. Do not forget to provide valuable content while sending e-mails to your potential customers. After a while, you can also give some special discounts for signed customers. Over time, you will see that your database is growing, so prepare yourself earlier for the right strategy to use.
Each person who wants to open a business and attract customers online must realize that it takes a lot of knowledge and involvement. Focusing on building brand awareness will pay off in the future and, at the same time, will help you increase your profitability. Check our digital marketing service.
In the initial part of your operations, always keep in mind that you should not focus on selling your products. That is a long-term goal, and building your strong and reliable brand first will help you get to this point much faster. Your brand should confirm your quality and values among the whole branch of yours.
With our experience, we can help you grow/develop your brand online and attract more customers. Use the contact form or check the service here for more information. Let’s get your brand to a whole new level.