How to create a new product listing on Amazon – what to pay attention to?
Creating a new product listing on Amazon
Preparing a product listing for your Amazon products is extremely important step. The ready item that is purchased by final consumer requires a lot of work and a lot of attention to optimise it. Sometimes sellers are a bit surprised by the amount of factors they have to consider while preparing a perfect product listing. Fortunately we have already prepared a tons of them. In the next chapters of our article you will find our pick of the highest priority in this process.
Here are key features of your first product listing on Amazon. Let’s get started.
1. Product listing photos
Never save time and money on this. People buy eyes and the photo, not a product description first attract the client’s attention. Product listing images must be high quality and be well lighted. In addition to the presentation of the product itself, these build confidence in the seller and brand recognition.
The key photo is the main photo that will be visible on Amazon search list and on your listing page. Remember, photo has to be made on a white background and cannot place subtitles, logos, watermarks or any graphics next to the product.
Amazon allows you to add up to 9 photos, it’s worth taking advantage of this limit. The necessary minimum is 7 photos because they appear on the main page of the listing and help in generating sales.
Use additional photos among others to show how the product is used, what is its size, packaging, how it looks from different perspectives. The product should occupy at least 85% of the photo area.
The minimum dimensions of the pictures on Amazon are 1000 x 500 pixels. We recommend a minimum of 1000 x 1000 pixels by photos allowed to freely use zoom options.
If you have a registered brand and you have passed the Brand Registry procedure, or you have an account on Vendor Central it necessarily add video to listing. Video containing a product showing how it works will help you take purchasing decisions by your clients. And it should increase the conversion rate.
2. Product listing title
It is a showcase of your product listing and this is mainly contained in it. Keywords on which the listing base will display potential clients. Therefore, it must attract attention and encourage clicks on the offer.
This should be included in it the most important keywords (these are definitely the most significant at the very beginning of the title). The remaining keywords will be used in Bullet Points and product description.
The optimal length of the listings title will depend on the specifics of the product. On the other hand, for the appropriate balancing of the amount of keywords and readability, we recommend that the number of characters fluctuated between 100 and 150. For parts of products, maximising the characters up to 200 (an absolute limit in most product’s categories) will help in the exposure as much as possible of the keywords if there are a lot of similar weight.
Remember to make the listing title readable, does not contain symbols, too many punctuation marks or was in full printed letters. The first letter of each word should be from a large letter. In the title, do not refer to promotions, such as free delivery or special offers. Do not overdo with keywords, do not duplicate them and do not use subjective adjectives as “fantastic” or “great”.
If this is the product specification, correct in the title colour, quantity, code / product series.
Amazon recommends the title format starting with the product’s brand, name, model and a short description containing key features of a given product, which are also keywords.
3. Bullet points
Thanks to great titles and photos, a potential customer visits our product listing. The Bullet Points section is a good place to convince consumers to make a final decision and buy. Mostly at this point, we inform clients about key features and advantages of our product.We also use keywords that have not been used in the title.
It is possible to use five Bullet Points and always try to use them all. The maximum permissible number of characters in each Bullet Point is 500. The optimal according to us the length of the characters is a compartment between 100 and 200 characters. Sometimes they can also check concise descriptions of up to 100 characters. Too long descriptions reduce the reading of the listing and increase the chance to lose the attention of the potential customer.
Put yourself in a client’s place and try to imagine what you would like to know about the product. Why would you choose your product, not your competitor’s? Use beneficial language, what problems this product can solve. Do not forget that each of the bullet points also has to improve the search ability and ranking of your listing.
Grading used Bullet Points starting from the most important information for the customer and use a similar format to each of the points. The first letter of each point should be started from a capital letter. Using Emoji on the beginning Bullet Points is risky, in our opinion. It depends on the type of product and the target group.
Theoretically, you should not repeat the keywords used in the title. But this is not a rule. Some of the information like a brand, model name, colour or compatibility, it is worth noting in one of the points.
4. Product listing description
Similar to Bullet Points, this section is a place to influence the final decision regarding the purchase. It is a development of the previously mentioned and describing additional features and advantages of your product.
The maximum character limit for descriptive product description is 2000. Until recently, HTML can be used to format text, unfortunately from July 2021, this functionality has been prevented.
Like with Bullet Points, use here keywords, optimally at the beginning and end of the description. Remember to make the product description attractive and readable from the client’s perspective and encourage to act. Sentences should be short and written in a clear way, do not place information about prices, promotions or your company.
If you have a registered brand and you have passed the Brand Registry procedure, take advantage of an opportunity to graphically formatted Product Description or A +.
The A + tool allows you to combine photos and graphics with a text description of our product. Therefore it is able to better present your product. This is confirmed by conversion statistics. The A + advantage increased significantly after withdrawing the HTML option in a standard product description.
Remember not to overdo superlatives on your product. Do not promise pears on willow. In the long term disappointed clients will affect the reputation of your listing and your account.
We presented the most important things in the above article which are the basis for creating attractive listings. However, it is important to remember that for long-term success, decide the Fulfilment method, Ratings and customer’s reviews, Price policy or appropriate Managing stock as well. Read more HERE to know how we can help you sell more on Amazon.