7 Amazon Selling Tips for Success in Q3 2022 – how to sell more on Amazon?
It does not matter if you are a new seller in the E-Commerce world and need some tips on how to sell successfully or if you are an experienced one and want to improve your performance. Find out how to increase your sales following the advisable selling tips.
Selling on Amazon
Not only is Amazon one of the most popular E-Commerce platforms, but also a global E-Commerce giant and cloud infrastructure leader. Amazon’s success is largely due to its innovative technologies and practices. Let us look at some numbers. According to the newest reports in April 2022:
- Market capitalization: $1.4 trillion
- Visits per month: 197 million
- Active users: 300 million
- Prime subscribers: 112 million
- Market share in 5 product categories: more than 90%
These numbers make a huge impression, and therefore, selling on Amazon is worth playing. 6 out of 10 product searches now start on Amazon. But be careful. Around 45% of consumers do not advance to the 2nd page of search results. Therefore, you should focus on your selling strategy to land or stay on the 1st page of search results. Here are some helpful selling tips which are advisable to follow in Q3 2022.
1. Understand the Amazon search algorithm
Firstly, before creating a product listing, you should do some research, understand, and get familiar with how the search algorithm works. At its core, Amazon’s ranking algorithm is similar to Google’s search algorithm. For example, they both rely on keywords for establishing relevance.
However, there are some key differences too. Amazon attracts buyers in the shopping mode and looks at conversions and sales metrics. That is because this is a purchase platform. Important factors influencing the current Amazon A10 algorithm are Amazon Pay-Per-Click, sales history, organic sales, seller authority, impressions, Click-Through-Rate, and internal sales (Conversion Rate and Off-Site Sales).
2. Optimise your product listing
We have written an individual article on what to pay attention to when creating a product listing. Catchy photos, a well-thought title, not too long but concise bullet points, and appropriate description are essential. But try to get beyond that.
Amazon algorithm constantly changes. Now, if you want to catch a customer’s attention before they scroll through, you should provide dynamic product images. Amazon enables sellers to upload several images in their product listing. It is worth spending some time and effort to optimise listings with 7-8 high-quality pictures.
Apart from presenting the product itself, focus also on key features of it, such as its benefits, usage, and why the potential customer should choose your product. In addition to the photos, you should also think about a short video that you could also use for the ad campaign.
Next to the images, the title is another thing that attracts customers’ attention. That is why it should contain frequently searched keywords that are readable and not too long but, at the same time, provide the customer with the most crucial information about the product and encourage them to open an offer.
When it comes to bullet points, you should inform about key features and advantages of the product. Try to keep them short and consistent because bullet points are the next thing people see when they open an offer. You can elaborate on them in the description.
If you can create A+ you should use it. A+ combines text with images, and it looks more professional than the basic product description.
Remember that you have to be careful about the length of bytes when creating a listing.
3. Research keywords
Amazon uses a method of AI called Natural Language processing. It combines relevant words to form popular phrases. So your listing must have some search terms which describe your product and what consumers are looking for. Spend more time searching for the right keywords rather than just adding them to optimise your product listings.
Thankfully, some tools can help us research Amazon keywords based on what the competitors have used. Here are some of the most popular tools: Jungle Scout, Helium 10 Scribbles Tool, Amazon Search Bar, Keyword Tool for Amazon, Keyword Inspector, Magnet, and Sellics.
4. Offer competitive pricing
Before adding a product, you should analyse the market and the competitive prices. Then you should estimate what price can keep you relevant in rankings and also what price enables you to make a profit.
Getting your pricing right determines the number of sales you will make and how much profit you will make on each unit. Overall, a healthy profit margin on the goods you’re selling is an excellent indicator of your business’s current performance and long-term chances of success.
5. Get customer reviews
When your product has a lot of reviews, people find it useful and enjoy it. Reviews constitute a critical part of your success as an Amazon seller and significantly impact your conversion rate.
According to a BrightLocal survey, 85 percent of consumers said they read up to 10 reviews before trusting an e-commerce business. The feedback from the customers is essential because you receive information on what they like or do not like. You can then improve your products.
On Amazon, there is a ‘Request a Review’ option. It enables you to encourage people to write a review about your product. But you should remember that this does not mean that people would leave only positive feedback. Amazon’s algorithm verifies the authenticity of reviews by banning incentivised reviews with sophisticated detection methods.
6. Sell on Amazon’s international markets
According to eMarketer, more than 80% of retailers worldwide agree that cross-border E-Commerce has been profitable. Also, about 70% of online buyers have recently made purchases from foreign sites. Do not limit your sales potential and options.
Expand your business beyond the domestic market. The more marketplaces you enter, the more worldwide opportunities you may have. Additionally, your sales potential is higher, and the competition is smaller than this found only in the domestic market. How important cross-border E-Commerce is people could see during a coronavirus pandemic.
7. Build brand awareness
Every aspect of your Amazon business is there to tell your brand’s story. Brand awareness is how consumers recognise and remember your business. Brand awareness is important because it helps customers understand, recall, and become comfortable with your branding and products.
It is the first stage of the marketing funnel. Building brand awareness lets many people know about what you have to offer and appeals to those who are most interested in it. It can expand your audience, increase website traffic, build brand affinity, and cultivate leads.
Now you know which factors you should focus on. But remember that it may vary a little depending on the business. You can use it as a little guideline to improve your sales. And also, be careful and follow Amazon selling trends because they change constantly. If you want us to help you grow on Amazon contact us HERE.
