Amazon offers a few other programs in addition to the traditional merchant account. There are a well-known for everyone, available for an extra fee – Prime, and a much less accessible Vendor. To be able to sell through Vendor, you need to stand out with sales and general account operation in a basic form. The Amazon Vendor is a sales model where a seller delivers a truckload quantity of merchandise to Amazon who sells products on its behalf. The cooperation is based on B2B. After receiving the invitation, more opportunities will open up to sellers. One of them is participation in the Amazon Direct Fulfillment program.