Established in September 1995. Today, it has 147.1 million registered users, sellers from 29 countries around the world, and millions of goods involving thousands of categories are sold every day. It has become the largest E-mart in the world. In 2003, the transaction volume was US $23.8 billion and the net income was US $2.2 billion. The company’s business strategy is to increase cross-border transactions using eBay system. At present, it’s business has covered 80% of the world’s countries.