The leader of the German e-commerce market with 32 million users a month. In 2020, Kaufland.de took over the real.de platform and since then they have been operating under the same banner. A big advantage of the platform is the logistical ease of accessing this platform from the territory of your country.

A simple and transparent system of listing offers on this marketplace allows you to offer your products to customers on a dynamically developing market. However, taking into account the characteristics of the customers and the entire German market, you need to pay attention to several factors that can guarantee your success or contribute to failure.

According to the data, German consumers understand the importance of reducing CO2 emissions into the atmosphere and other solutions that reduce the greenhouse effect. 2/3 of them are willing to pay up to 5% more for a product if the transport or the solution itself is environmentally friendly.